Make Your Session Proposal Stand Out
Aurora Gregory, Marketing Communications Strategist and Author of “Get Picked: Tips, Tricks and Tools for Creating Irresistible Speaker Proposals”, shares her insights on what it takes to create a winning session proposal. She has worked with some of the largest companies in the world to help them get their stories up to speed, and in this interview, she provides you with tips on how to get your session proposal ready for prime time.
Listen to her episode of AFP Conversations or read an article.
Increase your chances of getting your submission noticed with some of our top tips below.
- Write a paragraph rather than use bullet points. Your session should be a narrative, not a list of ideas.
- Your session title should draw attention to the subject matter discussed in the body of the submission.
- Your proposal should explicitly state how your topic would benefit a corporate practitioner.
- As best you can, use the name of the corporations involved in your proposal. A definitive story about a proven process is attractive to reviewers.
- Take some time to figure out the format that is appropriate for your submission. Use a format that fits your proposal perfectly, it will have more punch. Consider the best way for attendees to consume the information you are sharing.
- Look forward. A session about new issues corporations will be facing in coming years stands out from sessions that cover familiar topics.
- Write clearly and use correct grammar. Your description forms the basis for what AFP shares in our program materials, web site, etc. If you are copying and pasting any language into your proposal, please do so from a word document to avoid spelling errors and/or adding unnecessary characters to your proposal.
- Submit or update the biography for each speaker. This adds professional credibility to your speakers and your proposal in general.
- Write and edit the proposal several times before you finally submit. Taking the extra time will make the focus of the proposal clearer for the task force's review.
- AFP Staff is here for guidance—ask questions if you are unsure of an aspect of your submission.